If by calls to action you mean that a member or contact takes an action and then an SMS message is sent to them then yes. You can either hire us to set it up for you as a support request
or if you have someone familiar with php you can do this with a few lines of code.
$message = "Example SMS Message";
$cellNumber = "555-555-5555";
$memberAID = 1;
$myMember = new Member();
Telecom::addSMS($message, $cellNumber, $myMember, time());
The standard member ~~ variables are converted when the actual message is sent.
, people can purchase external billing products without being a member.
It creates a contact for the record of the client and the sale is attached to the contact.
When logged in as the admin go to "SMS Credit Assign". Here you will see a list of all of your Members and the ability to modify the amount of credits they have. You can give Members credits here. Every time an Member sends a message using the SMS broadcaster a credit is deducted from their account. If the Member has no credits, then none of their messages are sent. This allows you to control how many text/voice messages Members can do and prevent them from racking up a large fee from Twilio. If desired, you can setup your own billing outside of the Web Marketing Tool Software and bill your Members for additional credits, but you will need to manually add any credits they purchased.